7. Relate to others
Like I said earlier about getting personal makes you more relatable to your audience, it is also necessary to relate to other brands, people, groups that share your vision and ethos. You should follow similar brands (competition also), bloggers/influencers with similar visions, people that inspire you etc. An example would be for a wellness blogger- you can follow whole foods, The Dalai Lama, Tony Robbins, The Happier podcast, meditation centers etc. If you connect with brands and people that represent your values you gain a wider audience, more reach from retweets, mentions, and show more of your personality. Connecting with similar brands/people will also open the door for collaborations (money), which will help you develop your brand and help you increase followers and reach a mass audience.
8. The connection between Social Media platforms
First it was Facebook, then Twitter, then Instagram and now everyone is crazy for Snapchat. Know where your audience is and reach them on different platforms. Every few month’s new ways of reaching your audience are created; you must learn these techniques and optimize them for your brand.
You can post on Instagram for example and allow this post to be shared on Facebook and Twitter also, leading followers on other platforms to come to your Instagram to view the image.
It is always good to note that followers/fans on Facebook may be completely different to ones who follow you on Snapchat,you must analyze the followers on each and tailor your content for each platform if necessary.
All social media platforms are linkable and some are dependent on each other for success, once you have a presence on the most popular ones then you have created a pathway for success.
You must watch your competition- follow them, view their posts, when they post, what they post, their type of followers, their success etc and analyze their strategy and how you can adapt it for your brand. As a child we learn from our parents, this is exactly the same for business, except maybe they don’t give us candy or praise from looking at their every move lol.
A lot of new brands need competitive analysis to create their strategy, but also existing brands learn from others in the market and continually learn. If you are a blogger, what other blogger did you aspire to be like? What key tools did they have that made them successful?
Keeping it to social media, Snapchat with its instant images and videos became a huge hit, and soon followed Instagram with their instant images and videos, closely followed by Facebook.
Look at what works for them, ADAPT it for you and hopefully learn from their mistakes and develop from their success.
10. Analyze, analyze, analyze
You may have a hugely successful brand/blog but in order to continue success you must consistently analyze what you do and be pro active about what works and how you can change what doesn’t work.
Analyze weekly what posts had the most reach and why, is there a certain time in the day that helps gain more audience reach, is there a certain topic that is more popular than others? Again as research shows images and videos are more popular than just written word.
If you see that posting in the AM only gets you a reach of 100 people, but posting after work at 6PM gets you 1000 people then you know when to post. It sounds simple but it’s hugely effective and one that many people seem to miss out on.
On Facebook you can view your statistics on your page via the insights button; this will tell you your daily, weekly, monthly reach and your post engagements.